

The importance of setting goals.
The difference between goals and objectives.
The SMART Goals Framework
How to set specific goals.
How to set business goals.
How to measure progress with key performance indicators (KPIs)
Understanding why sharing goals is important.
Activity One: Personal and Professional Aspirations.
Activity Two: Creating SMART Goals.
Starting their business and creating an initial business plan.
Ready to start their annual planning
Periodic strategic planning
Going through business changes
Let’s re-assess the key reasons why goal setting is important in business:
Clear Objectives: Setting goals helps define clear objectives and priorities. It provides a roadmap for where you want to go and how you plan to get there.
Effective Planning: Goals are the foundation for planning. They help outline the steps you need to take to get to where you want to be.
Measurable Outcomes: Setting SMART goals allows you to track your progress and evaluate performance. This will give you clarity on what is working well and what needs improvement.
Accountability: Goals create a sense of self when you know what you are aiming for, you are way more likely to stick with it.
Continuous Improvement: Goals encourage continuous improvement because they are, in effect, setting benchmarks for performance, meaning you can regularly assess your progress and tweak things if you need to.

Toni Addinall is a Certified Business Strategist with over 20 years of experience in leadership development, project management and organisational change. Toni has led teams, coached managers, and designed and delivered impactful learning experiences that have helped individuals’ step into leadership with clarity and confidence.
Throughout her career, Toni has supported professionals to achieve distinctions in Leadership Apprenticeships, secure key promotions, and develop the confidence to lead themselves and others effectively. Toni believes success is achieved through knowing what matters most and taking action to make it happen.
Aligned action and accountability is central to how Toni works with her clients; helping them build strong strategies, actionable plans, stay focussed on what truly matters and take confident steps towards their next level of growth.